Table of Contents
1 Identify Your Product
2 Focus On The Customer Experience
3 Optimise Your eCommerce Store for SEO
4 Using Influencers To Grow Your Brand
5 Using Video To Market Your Fashion
The building and growing of an eCommerce store is something that is not easy to do. This is even more so as an eCommerce fashion store. The fashion industry is one that is under constant pressure to innovate and change at all times. Because of this, it is vital as a business in the field to not become stagnant. Therefore, eCommerce fashion businesses must find ways to adapt and constantly improve to be competitive and stay ahead of the curve. In order to do this, they must have a careful approach to not only how they build their business and store, but also in growing it.
This blog will provide several tips on how to effectively build and grow your own eCommerce fashion business.
Identifying Your Product
Before you can begin selling any piece of fashion it is key that you understand what you want to sell. Doing so is vital in ensuring the longevity and success of your eCommerce fashion business. Factors such as the retail price of your product, the market and your competitors are a few of many things that need to be considered. When looking for products to sell they have to be able to price competitively within their market. Then looking into choices of manufacturers is needed. You want to ensure that the quality of your fashion is to a high standard and the fabrics used are appropriate.
Focus On The Customer Experience
It is vital as an eCommerce store that you ensure that your customers have a pleasant shopping experience. Paying attention to how your customers respond to products and the design of your eCommerce store is very important. Factors such as these can be decisive in a customer’s decision to continue shopping with you or not. When it comes to the design and layout of your online store, its navigation difficulty is important. The harder it is for customers to do what they need to do in your store, the less likely they are to make purchases and continue shopping with you. You not only want customers to like the fashion you have on display in your store, but also be able to purchase those items as efficiently as possible.
An effective way to focus on the customer experience is to place emphasis on customer service. Good customer service is paramount. Regardless of whether you are a physical or eCommerce store, how you interact with and deal with customer queries will dictate the longevity of your business. Establishing a FAQ page on your eCommerce store is a great way to facilitate this. With it you’ll be able to respond to customer queries as well as inform them on other important information.
Optimise Your eCommerce Store for SEO
If you want people to find your store with ease then good SEO is necessary. Since just under half of people use Google to start their online shopping, it is beneficial to ensure that your store is optimised for search engine results. Ensuring the photos and videos you use for your fashion are high quality is a great way to improve the SEO of your site. Better quality content is more likely to appear in search engine results, as well as relevant keywords. When choosing terms to go in your product descriptions, categories and headings it is key that they are relevant. Research keywords that place high in searches for the same products you are selling and use those in the written content you use on your site. Keywords with higher search volume are more likely to appear higher in search results. This makes using them ideal in improving the SEO of your eCommerce store.
There are many eCommerce platforms that can help you with improving the SEO of your eCommerce store. A great platform to use is Getshop Today. If you’re looking for your very own eCommerce store with built-in features to aid in your SEO improvement, consider going with us at Getshop Today.
Using Influencers To Grow Your Brand
There is great power in collaboration. Influencers are a great example of this and can be very beneficial for brand promotion. Certain individuals on social media have garnered huge audiences, amounting to followers which for some total in the 100’s of millions. Because of this, these people have access to rich and diverse audiences. As a fashion business, getting your products out there is key. Through social media influencers you can effectively advertise your products to audiences larger than you would otherwise be able to.
However, to be able to effectively use the leverage that influencers have you must be clear on your target audience. If you do not understand the audience you wish to target, you will end up wasting time and money. Knowing your audience and that of the influencer you wish to work with makes all the difference. Knowing these things will provide structure to your marketing and the way you want the influencer to present your product. As a fashion business this is key, as you don’t want to advertise an item of fashion that doesn’t resonate with the audiences the influencer has.
Influencers are a great tool to use to grow your business and can boost your conversions. Despite this fact, it is important to be intentional with your goals in collaborating with influencers.
Using Video To Market Your Fashion
Video is a highly beneficial medium to use for marketing. As an eCommerce fashion brand, using video is a great way to compensate for the fact that customers won’t be able to see or wear your items in-person. The use of video allows your customers to get a close up of how your products look. This is ideal as it will allow them to make more informed decisions on whether to buy the apparel or not
Product demo videos are a great option for video content on your eCommerce store. With them you’ll be able to showcase all the optimal angles and views of your fashion. Moreover, this form of marketing has much benefit to customers, as they can better understand your product and what to look forward to if they purchase it.
When creating these videos, factors such as background lighting, camera quality and stability are important. You want to ensure your fashion is showcased in its best possible way, good lighting will ensure that. Additionally, you want your camera to be high resolution to set a good image for your customers. Overall, you have much to gain by using video content as an eCommerce fashion business.
Being an eCommerce fashion brand requires you to constantly innovate and showcase your products in their best way. In order to successfully grow your business you will have to be mindful of factors such as product presentation, customer experiences and your store’s SEO.
Growing an eCommerce business is not easy. It will require you to place focus on effective marketing strategies, some of which may involve the use of influencers. Whatever you choose to implement when growing your business it is ideal that you move with intention and purpose.