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Basics of eCommerce Marketing

Table of Contents:

1 Intro

2 Use Imagery and Video in eCommerce Marketing

3 Create an eCommerce Site

4 Research Product and Market Fit

5 Set Up Basic Analytics

6 Optimise For SEO for eCommerce Marketing

7 Content Marketing

8 Use Social Media To Promote Products

9 Feature Reviews on Product Pages

10 Email Marketing

11 Use Influencers to Improve Your eCommerce Marketing

12 Paid Ads

13 Using eBay to Make An eCommerce Shop

14  In Conclusion



There is much that goes into successful eCommerce marketing. The goal of eCommerce marketing is to use ever-growing strategies to improve traffic and conversions for your eCommerce business. Moreover, it concerns how businesses ultimately use these strategies to sell their products through online platforms.


This blog will highlight several low-cost eCommerce marketing strategies that are fundamental to a successful eCommerce business. These strategies are sure to help grow your business.


Use Imagery and Video in eCommerce Marketing


The use of imagery and video can be very important for eCommerce marketing. Because customers won’t be able to touch your products in-person, you need to be able to convey a worthwhile image of it. Images are powerful as they appeal to our imagination, and seeing a product gives us more incentive to buy it. Also, imagery can be a compelling way to attract customers towards the product. If they are presented with images of a product in perfect lighting, good contrast and ideal angles then they will gravitate towards your product.


Create an eCommerce Site


Another marketing tip would be to create your own eCommerce website. Nothing is wrong with selling your products on eCommerce platforms such as Amazon and eBay. These online marketplaces offer a large and diverse customer pool and give great exposure to your business. 

A key thing to understand though is that this is generally a prerequisite to engaging in eCommerce marketing to begin with. Since most businesses wish to successfully market online, it is usually the case that they would have their own site to begin. From here you'll be able to generate a marketing funnel to understand and map your customer's journey.

 However, having your own eCommerce site gives your business an edge in terms of authenticity and greater freedom to steer your business in the direction you want. eCommerce sites don’t have to be expensive to create. Getshop Today can provide you with your own fully functional eCommerce site at an affordable price.


Research Product and Market Fit


This comes after having made your eCommerce site. In order to market successfully you need to research and finalise a plan. Your goal is ensuring that the merchandise you sell is relevant and profitable. This is another fundamental aspect of eCommerce marketing, as the suitability of your products within the context of the wider market will bear strongly on your sales. 

Market research is not an easy task, but it will be worth your while. You can do so by checking out how well similar products are priced in the market and how they sell. This is where factors such as product pricing come into play. It’s important that the price of your products are affordable yet competitive, and this can be ensured by conducting thorough research of the product within its market. 

Knowing your target audience is also important in this context. It’s all for nought if you don’t understand the people you are selling your products to. To this end, you must get to know the interests and preferences of your target audience as well as the market price.


Set Up Basic Analytics


Then we can move onto using analytics software. A way to gain a competitive edge in your eCommerce marketing is to set up analytical software. These can be helpful as it allows you to track engagement as well as other data important to marketing improvement. Google Analytics is a popular service choice in this regard. It enables you to track and record website traffic. Also, it allows you to better strategise your content as you can see how visitors engage with your site.

If you want to improve your eCommerce marketing efficiency, then investing in Google Analytics or a similar service will be worthwhile.


Optimise For SEO for eCommerce Marketing


This is another crucial aspect of eCommerce marketing that should be done. Optimising your content for search engine results is key if you want to generate huge traffic. Doing so will help your content and products ‘beat’ the algorithm. You want to ensure that your products and content are optimised for the relevant keywords you are using. This is a must if you want to direct customers more frequently to your products, as the choice of keywords you use have a strong influence on this.

A great way to do so is to be diligent in your keyword research. What terms do your customers use to search for similar products? What are their interests? Which popular keywords are relevant to your products or the content you create? These are all questions that you should be considering when carrying out your keyword research.


Content Marketing


Content marketing can be another cost-effective method of eCommerce marketing for your business. This form of marketing generally focuses on actions such as blogging and FAQs. Writing about topics relevant to your business and products is a great way to gain exposure. People will be able to see that you are an active business within the space, also it can help grow connections with other businesses.

Blogging is also one of the ideal ways to generate organic content and traffic. It can be useful for people searching for queries about products and processes. Someone is bound to search for results along the lines of “what are the best ways to create YouTube content?”. Taking up blogging as a content marketing approach will enable you to answer and educate people, increasing their trust in your business and expertise. FAQ’s and forums provide similar value to customers, giving them advice and informing their decisions.


Use Social Media To Promote Products


Social media has become the gold standard platform for content and eCommerce marketing. With over 200 million daily active users, social media offers a vast and diverse pool of audiences. Because of this, eCommerce businesses should seek to take advantage of this option as it is free and offers limitless potential.


Furthermore, sites such as Facebook, Twitter and Instagram are not only heavily populated but also feature integrations that allow you to advertise more efficiently. Social media is also pivotal in increasing brand awareness since it connects businesses to a large and instant network of audiences.

The choice of social media platform you use depends on the content you wish to create, as well as the products you sell. If you are more visual with your content and keen to showcase the aesthetic of your products then Instagram for instance may be ideal for you.


Feature Reviews on Product Pages


Including reviews on your product pages is another way to improve your eCommerce marketing. Reviews act as a form of social proof to your customers, giving them incentive to buy your products.

Placing reviews on your product pages further strengthens customer trust in the value propositions of your product. Since reviews bear a strong influence in a customer’s decision to buy a product, including it will convince more customers to buy it and in turn boost conversions. 

Overall, client reviews are extremely important and give prospective buyers a reason to shop at your business. 


Email Marketing


This form of marketing is still highly effective for eCommerce businesses. Email marketing grants you direct access to customers who opt-in, allowing you to send them offers and business updates. Additionally, email marketing allows you to more effectively market to consumers via personalisation. You can send product recommendations and compelling copywriting to encourage customers to continue shopping with you. Be sure to automate these emails with personalisation included. Including information such as usernames are small things that help to influence customer loyalty to your brand.

A good news is data shows that automated email marketing that features personalisation have an open rate above 60%, compared to those that don’t.


Use Influencers to Improve Your eCommerce Marketing


This can sometimes be costly, but this depends on the social influencers you choose to go with. Influencers are great ways to boost your engagement and eCommerce marketing success. Due to the vast reach and diverse audiences social influencers can have, this can strongly benefit your eCommerce marketing. Influencers can allow you to tap into rich and diverse audiences to expand your exposure. You may even be able to find a consistent customer pool for your brand via influencer brand promotion

Be sure to understand that this is an investment and you should strongly consider whether this is worth your while before deciding to do so.


Paid Ads

Paid ads can be an effective low-cost way to improve your eCommerce marketing. When used optimally you can greatly increase the reach of your content on social media. Mainly there are two types of paid ads, search ads and social ads. 

Search ads are best at targeting people who already know what they want, and simply need to be guided to it. Google Ads is great for this, as with it you can help get your ads at the top of user search results for the relevant keywords featured in your ads.

With social ads, this is ideal for targeting individuals browsing their social media feeds. In most cases, these people may not be certain about what they are looking for. Because of this, social ads are handy in influencing consumer action by encouraging . They may see your paid ad and be reminded of a product they’ve been looking to purchase, spurring them to click on the ad and visit your site.

Despite paid ads having a fee, they normally aren’t too pricey and can be highly effective in eCommerce marketing. The benefits are plenty when using paid ads. For instance, with Facebook Ads you can filter your audience choice by traits such as age, gender and even interests.


Using eBay to Make An eCommerce Shop


You can also use eBay to open up your very own eCommerce shop. A great way to gain initial customers for your business is to do so through eBay’s platform. This is as a benefit you are provided with when using eBay is instant access to millions of active buyers on the platform. Because of this, it won’t be very difficult to gain a decent sized customer base in a short amount of time. 

Due to the reach you are able to leverage using eBay’s platform, growing your brand’s awareness is made easier. This is why eBay can be a great choice for those looking for a low-risk entry into eCommerce. With access to a large platform and little to no financial cost, setting up an eBay seller’s account to begin selling can be an ideal way to enter the eCommerce landscape.


In Conclusion


There are cost-effective strategies to eCommerce marketing that can be beneficial for businesses. Many such strategies involve use of social media, email marketing and use of imagery. These can be powerful tools for eCommerce marketing. Social media offers reach and diverse audiences, email marketing can also be a very effective way of personalising the customer experience and improving brand reputation.

Overall, these are few of many great ways to carry out eCommerce marketing with little financial cost.


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